Dazzle Web
Dazzle Web was suffering from high cart abandonment rates and slow loading speeds, particularly on mobile devices. The visual identity of their shop did not align with their premium price points, resulting in low customer trust.
KEY RESULT ACHIEVED
Conversion Increase
What was holding back scale?
The previous e-commerce frontend was bloated with heavy JavaScript libraries and third-party trackers, leading to page load times exceeding 4.5 seconds on average. Mobile visitors bounced before product pages could even finish rendering. The checkout process was scattered across a 4-step tunnel with high friction points.
Engineering the conversion engine.
We rebuilt the entire web shop frontend from the ground up using Astro for absolute static optimization and speed. We engineered a custom Tailwind CSS layout following clean UI frameworks, integrated headless server-side ecommerce routes to secure instantaneous page transitions, and compressed all images using modern WebP generation.
TECHNOLOGY & SCOPE
Every case study is engineered with modern development standards, secure configurations, and clean data integrations to ensure permanent platform stability.
DETERMINISTIC METRIC AUDITS
Average Page Load Speed
Conversion Lift (Mobile)
Add-To-Cart Velocity
Cart Abandonment Rate